An Agency Guide to Estimating the Cost of Your Client Projects

Ever wonder why some of your projects easily meet your target profit margins while others don’t even come close? 

You might be struggling with accurate project cost estimating. 

They’re the foundation for setting realistic budgets, avoiding costly overruns, and ensuring your projects stay on track financially. 

In this article, we’ll explain everything you need to know about project cost estimation—from what it is and different types of estimates to step-by-step instructions and expert tips for accuracy.

What is cost estimation in project management?

Project cost estimation is the process of estimating the budget for a project by determining the money, time, and resources needed to complete it. This means examining closely the cost of your team’s time and effort, the materials you’ll need to buy, equipment costs, and any other expenses that pop up along the way.

These estimates then shape your pricing, project plans, and project budgets.

By accurately estimating project costs upfront, you can:

• Allocate resources and plan timelines more effectively
• Avoid overspending
• Stay on track to end each project with financial gains—not losses

More accurate project cost estimates also support better client relationships. Knowing how much you’ll need to charge at the start means you don’t need to have mid-project conversations saying you’ll need to bill more, which isn’t fun for anyone. 

And your team is more likely to deliver on time when working from a project timeline informed by data instead of best guesses.  

Types of cost estimates to consider

When you’re making an estimate, you don’t want vague numbers that come back to haunt you.

Start with a ballpark estimate to give clients an initial sense of cost—then dive deeper into a detailed Statement of Work (SOW) estimate to ensure every task, external cost, and resource is accounted for.

Ballpark estimate 

A ballpark estimate is a rough, high-level estimate given when a prospect or client needs to know how much a project will cost them, but you don’t have enough information to provide a detailed quote. 

This can be especially helpful if you’re working on a new project. Or with a client in a new industry. 

For example, if a client approaches you with a project idea, you might give them a ballpark estimate of $80,000 to $140,000 based on your experience with similar projects and any high-level details the client provides. 

This estimate gives the client a general idea of the project’s cost so they can decide whether to proceed.

Statement of Work (SOW) Estimate

Once the client agrees to move forward based on the ballpark estimate, you prepare a detailed Statement of Work (SOW). 

The SOW estimate builds off the ballpark estimate, serving as your granular framework for project execution and monitoring. 

This is where you work with your client to define the project specifics, like the project scope, deliverables, timelines, and the final pricing estimate. In the next section, we’ll walk you through exactly how to create an SOW estimate.

The SOW estimate helps your team determine realistic financial targets. Once you’ve got the specific project deliverables laid out, you’ll have a clear idea of how much your company stands to make. And from the start, you’ll know you’ll need to balance costs and resources to maintain that specific revenue goal and profit margins. 

Here’s a cost estimate example that could be put together for a rebranding project:

How to estimate project cost in 7 steps

It’s ok if your ballpark estimate is just that—a rough idea of the project costs.

However, to keep projects profitable and meet your target financial goals and KPIs, your SOW estimate needs to be as exact as possible. 

And for that, you need up-to-date project data.

Remember, though, no project estimate can be 100% accurate. There will always be some small (or large) change, obstacle, or unexpected event during a project. 

However, the best defense against the effects of these changes is to take the following steps to create detailed, data-centered project cost estimates.  

To follow along with the steps, sign up for a free Scoro account (no credit card needed).

1. Break down the project scope into deliverables or phases

Once you clearly understand the project scope, sort those deliverables or outcomes into smaller steps to make it easier to estimate specific costs and resources needed. 

For example, estimating the resources needed to “write five new landing pages” is much easier than “redesigning the website.” 

Other specific deliverables could include: 

• Audit the existing website to determine outdated content for revisions
• Meet with the client to review site mock-ups (once a week)
• Outline the new site structure 
• Update the overall site design to align with the client’s new brand aesthetic

For teams that use more granular planning, creating a detailed Work Breakdown Structure (WBS) can be a helpful way to define project deliverables. 

Once you know what work needs to be done on your project, you can create a cost estimate using a tool like Scoro.  

Here’s how:

Click the quickstart “+” button in the header. Then, click “New quote.” 

Next, create or choose your client in the “Client” dropdown. Then, adjust the other fields, such as due date, quote name, currency, etc.  

You should end up with something that looks like this:

Next, scroll down to the “Product | Description” section and click “Add subheading” to add a new phase or deliverable to the project.

If you want to add extra notes or details, type them in the “Subheading notes” bar. 

Then, click “Add row” to add products and services under that phase or deliverable. You can either add a new one or choose from the existing list. 

For example, you might split a rebranding project into:

•  A “Discovery phase” focusing on research and strategy  
• A “Delivery phase” that involves tangible assets like copywriting and design work 

2. Estimate the duration of each deliverable or phase 

Listing how long different project tasks should take helps you make more accurate cost predictions. 

Use the estimated task length to estimate the labor cost rather than making an instinctive guess that might be inaccurate.

Scoro provides a single source of truth for your historical data, making it easier to estimate the time different tasks will take. 

Go to the “Reports” module and click on “Detailed report” under the “Work” section.

Then, make sure you apply the following filters to the “Detailed report” from the drop-down menus:

• Date range: “All dates”
• Project: Select any project you want to review
• Status: “All events | Done | Completed” 
• Grouped by: “Activity types”

Then, based on activity type, you’ll see all completed tasks for that project, along with the estimated (Planned) and actual (Duration) time duration. 

Once you determine the time needed, add the total hours for each task or deliverable into your quote’s “Quantity” field. 

3. Calculate the cost of each task and deliverable

Calculate the cost of each task by multiplying the estimated time each task will take by the selling price of that product or service. 

In Scoro, you can set your quote to use “role prices” or “service prices.” 

“Role prices” are perfect for billing for hourly labor for employees, for example, when your design team is going to spend 20 hours working on new landing page mockups. 

“Service prices” are best for distinct products or services, such as printing costs or leading a workshop. 

With role prices, Scoro automatically calculates total costs based on the length of time and team members’ stored hourly labor rates.

Add the estimated hours in the “Quantity” box. Then, in the “Cost and provider info” box, choose a specific team member or role placeholder. 

Scoro will then calculate your unit price and margin based on your saved labor rates.

If you don’t want to show your client all the math and the breakdown for each phase or deliverable, only use the “hide rows” checkbox to display the totals.

4. Add external costs 

In addition to internal labor costs, most projects have external costs (also known as pass-through costs) that must be budgeted for. 

If you don’t include these costs in your initial project estimate for these costs upfront, your profit margins and revenue will take a hit later on. 

External costs generally fall into two main categories:

1. Supplier bills: Invoices from external vendors
2. Project expenses: Out-of-pocket expenses incurred by your team, such as equipment rentals, travel costs, printing charges, etc. 

If you know some of your external costs, tie them back to the relevant project phases or deliverables they support. 

In Scoro, you can easily manage these external costs by adding them directly to your quote as line items. Select “Outsourced product or service” and specify the supplier to reflect these expenses accurately in your estimate.

5. Calculate the total project cost estimate

Now, add up your internal and external costs to determine the total project cost estimate.

In Scoro, your total cost is calculated automatically as you enter products and services. 

You can view the cost for each phase or service of the project by ticking the “Group prices” box. 

Scoro will then display:

• The total cost for each phase, including services and external costs
• The margin for each phase (and individual service) on the right-hand side

At the bottom of the quote, you will then see the following info:

Total Cost:

• In-house Delivery Cost: The expenses incurred for using your company’s internal resources and staff

• Outsourced Delivery Cost: The expenses incurred for using external vendors or contractors

Total Margin:

• In-house Margin: The profit generated from the in-house portion of the project

• Outsourced Margin: The profit generated from the outsourced portion of the project

Additional Options:

• Tax: You can include applicable taxes in the final price
• Discount: You can offer a discount to the client, which will be reflected in the total price

Now, if your delivery margin isn’t as high as you need it to be, go back to your line items and adjust staff, prices, or other expenses to boost it. 

Your company may have a target delivery margin—or minimum delivery margin—for all your quotes. If not, a 55% – 75% delivery margin is a good benchmark to aim for. 

6. Get your quote approved internally

Make sure relevant stakeholders in your org review your final project cost estimate before you send it out. 

Getting another set of eyes on your quote can help check for accurate quoting (especially from someone more experienced), catch and correct errors, or provide sign-off.

7. Share the estimate with your prospect or client 

Now, it’s time to send out your SOW estimate to make sure you and your prospect or client are on the same page. 

Being as detailed as possible about the scope, deliverables, and costs is key to setting clear expectations that keep your team and client working well together.

Once you’ve finished with your project cost estimate in Scoro, save it. Then, choose from one of three ways to share it:

• Sending a PDF directly through Scoro 
• Download a PDF
• Share it via a collaborative link 

If you want to help shorten the closing cycle, the “Share” button sends a collaborative link. Use the “Share” page’s chatbox to message clients, get feedback on the quote, and review together in real-time.

Once you’ve sent your quote, keep track of it in your “Pipeline” module.

Here, you can see the number of quotes you’ve sent. And where each deal is in the sales process.

Once a client approves the SOW estimate, drag and drop it into the “Confirmed” column and use the quote data to automate project planning. 

Manage projects from cost estimation to close with Scoro 

Accurate project cost estimates are the foundation of profitable projects. 

Scoro makes building on that solid starting point easy by automatically turning your quotes into project plans.

As your projects progress, stay on track to meet your profit goals with our customizable dashboard. View your project spend, tasks, timeline, resource utilization, and more in real-time. And quickly get ahead of issues that can impact your bottom line.

Start your free trial to see how Scoro helps you work smarter, not harder at every stage of the project tracking process.