Product Marketing Specialist

Your responsibilities will include:

Research and ownership of Scoro’s ICPs

• Conduct continuous research on Scoro’s existing ICPs via various methods to understand their pain points, workflows, and the language they use.
• Share ICP knowledge with the rest of the team and work together with Marketing and Sales to develop relevant and targeted materials to capture our ICP’s interest.
• Take ownership of internal ICP documentation and keep it up to date based on changes in the industry and ICP behavior.
• Help uncover new industries Scoro can strategically break into based on research findings.

Competitor intelligence

• Improve internal competitor knowledge by tracking key competitors’ product launches, updates, pricing strategies, marketing campaigns, etc.
• Analyze competitor offerings and help define what sets Scoro apart to improve Scoro’s value proposition and messaging.

Sales and marketing collateral

• Create materials for sales enablement based on gaps and needs, such as one-pagers, battlecards, infographics, etc., that capture the interest of our ICPs and help them understand the value that Scoro brings to their business.

Partnership support

• Support the Scoro partnership program by continuously creating customized materials that align with the objectives of the partnership program and equip partners with the knowledge and skills to represent Scoro effectively.

We offer:

• 4-day work week without compressed hours;
• Stock options package to all our employees;
• 3 paid medical days;
• Well-being perks & mental health services;
• Individual budget for books or courses & access to the Udemy learning platform;
• A cozy (and animal-friendly) working space in Tallinn or Riga downtown;
• Atmosphere flooded with humor and, of course – great team events and trainings;
• Annual global events;
• An international team and unique company culture built on trust, common sense, and a dose of laughter: see our Instagram and Scoro’s Blog!

You might be our newest Scorer if you have:

• Previous experience in product marketing, customer research, or sales enablement.
• Excellent proficiency in English, including good written and verbal communication skills.
• A knack for copywriting, with the ability to craft compelling and impactful texts.
• A self-starter attitude and a solution-oriented mindset.
• Strong analytical skills, enabling you to translate data into actionable insights.
• Good time management and prioritization skills so you’re able to focus on what matters most and prioritize based on urgency.
• Ability to take ownership of your work and see things through.
• A positive, can-do attitude and an eagerness to learn and contribute.
• A collaborative mindset that enables you to work cross-functionally and generate ideas that drive results.

You get extra points for:

• Previous experience in a similar role in a SaaS company.
• Previous experience with design tools.

At Scoro, we’re an equal opportunity employer and value diversity in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.