What if you could charge more, and keep your best clients happy?
Karl Sakas has spent over 20 years in agency operations and consulting, helping more than 600 agencies shift from reactive to strategic. In this episode, he joins us to break down why pricing isn’t just about numbers – it’s an ops play, and one that can define your agency’s future.
Here’s what we get into:
- Why time & materials pricing is on the way out, and what to do instead
- How to use “value anchoring” as a bridge to value-based pricing
- How to strategically churn clients that are holding you back
- Why you should consider raising your prices annually
- Why AI tools shouldn’t just make you faster, but more profitable too
Whether you’re raising rates, tightening up scope, or exploring performance-based models, this episode is full of sharp, practical insights to help you price smarter and scale with confidence.
Additional Resources:
Follow Karl on LinkedIn: https://www.linkedin.com/in/karlsakas/
Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/
Karl’s Website: https://sakasandcompany.com/
📝 Articles & Blog Posts:
Karl’s Predictions for the Agency Space in 2030: https://sakasandcompany.com/2030-agency-predictions-from-industry-expert-karl-sakas/
A Step by Step Approach to Raising Prices at your Agency: https://www.shopify.com/uk/partners/blog/raise-prices-agency
How to Raise Prices – Case Study: https://sakasandcompany.com/raise-prices-current-clients/
📚 Books by Karl Sakas
Calm the Chaos: 10 ways to run a better agency – calmthechaos.xyz
Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership – worklessearnmorebook.com
